Hypnotherapy · Case study
A direct, welcoming website for Elena Burkeland Hypnotherapy
Elena is a Certified Transpersonal Hypnotherapist who sees clients in person and online. Her website needed to introduce a wide range of techniques without overwhelming people, and to make the first contact feel easy.
Overview
What the website needed to do
Elena works with a broad set of methods: hypnotic programming, NLP, parts therapy, breathwork, regression and past life regression, and eye movement therapy. For someone new to hypnotherapy, that list can feel like a lot.
The site needed to explain what hypnotherapy is and what it can help with, show who Elena is and what training she has, and give visitors one clear way to get in touch, whether that’s a free consultation, a call or a message.
Later, Elena asked for a more direct homepage. Instead of rotating hero images, visitors now see her photo and contact information as soon as the page loads, so it’s obvious who she is and how to reach her.
Project facts
- Practitioner: Elena Burkeland, Certified Transpersonal Hypnotherapist (CTHt)
- Sessions: In person and online
- Platform: WordPress with Elementor
- Type: Practice website and homepage refresh
- Live site: elenaburkelandhypnotherapy.com ↗
What I built
Pages and features
- Homepage with Elena’s photo and contact details visible as soon as it loads
- About Me page covering her background and qualifications
- About Hypnotherapy and Benefits of Hypnotherapy pages for first-time visitors
- Services page explaining each technique in plain language
- FAQ answering common worries: staying in control, memory and side effects
- Client testimonials on the homepage
- “Book a Free Consultation” and “Make Appointment” calls to action throughout
- Blog with articles such as choosing a hypnotherapist and meditation vs. hypnosis
- Privacy and cancellation policy pages
Design decisions
Why it looks and works this way
Person first
Replacing rotating sliders with a single, clear hero puts Elena herself at the centre. Visitors know who they’ll be working with before they scroll.
Education before booking
Separate pages for what hypnotherapy is and how it helps give nervous visitors the answers they need without crowding the homepage.
Several ways to reach out
Some people want to book straight away, others want to ask a question first. The site offers both without competing buttons.
Desktop and mobile
The website on every screen
Hover over the desktop view to scroll through the full homepage.
In the client’s words
Video testimonial
▶ Video · 0:32
Elena Burkeland
Certified Transpersonal Hypnotherapist
Elena Burkeland Hypnotherapy
Services used
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