Hypnotherapy · Case study
A practice website with clear packages for Emily Giddens Hypnotherapy
Emily is a certified clinical and transpersonal hypnotherapist in Jacksonville, Florida, offering in-person and virtual sessions. Her site needed to present her session packages clearly and make enquiries effortless.
Overview
What the website needed to do
Emily offers single sessions as well as multi-session packages. Visitors needed to understand the difference and choose what suits them, without a long back-and-forth by email.
The site also needed to reassure first-time clients, with a clear note that Emily is not a licensed medical or mental health provider, and to make it easy to ask for a complimentary consultation.
Project facts
- Practitioner: Emily Giddens, certified clinical and transpersonal hypnotherapist
- Location: Jacksonville, Florida, and virtual
- Platform: WordPress with Elementor
- Type: Practice website
- Live site: emilygiddenshypnotherapy.com ↗
What I built
Pages and features
- Services & Pricing page with a single session and three packages: Breakthrough, Empowerment and Transformation
- Benefits of Hypnotherapy page covering stress, anxiety, phobias, weight management and confidence
- Contact form with a service menu that includes a complimentary consultation option
- FAQ section answering seven common questions about safety, process and number of sessions
- A Recommended Reading section with books and resources
- Blog and client testimonials
- Working hours and location for in-person sessions
Design decisions
Why it looks and works this way
Packages, not just sessions
Grouping sessions into named packages helps clients see a path forward and makes pricing easier to understand.
A form that does the sorting
Asking which service someone is interested in, including a complimentary consultation, means every enquiry arrives with context.
Soft and minimal
A warm off-white background and simple layouts keep the focus on Emily and her words.
Desktop and mobile
The website on every screen
Hover over the desktop view to scroll through the full homepage.
Services used
Want something similar for your practice?
Hypnotherapy website design · Automation for hypnotherapists
← Previous case study
Lily Ardizzone Hypnotherapy
Next case study →
