Hypnotherapy · Case study
A bilingual website with guided pathways for Lily Ardizzone Hypnotherapy
Lily is a certified hypnotherapist who works with clients online in English and Spanish. Her site needed to help people find the right starting point among many different approaches.
Overview
What the website needed to do
Lily offers a wide range of techniques and works with many different concerns, from negative self-talk and procrastination to trauma and relationship barriers. Listing everything on one page would have been overwhelming.
Instead, the site is organised into pathways: visitors can start from the concern they recognise, or from a technique they’re curious about, and follow it to a free consultation.
Because Lily works with Spanish-speaking clients too, the site needed to be fully available in both languages.
Project facts
- Practitioner: Lily Ardizzone, Certified Hypnotherapist
- Sessions: Online
- Languages: English and Spanish
- Platform: WordPress with Elementor
- Live site: lilyardizzonehypnotherapy.com ↗
What I built
Pages and features
- Pathways by technique: hypnotic programming, NLP, parts therapy, breathwork, regression and more
- Pathways by concern: fixed mindset, self-doubt, trauma, fear-based thinking, disconnection and procrastination
- How It Works page outlining the client journey
- English and Spanish versions of the site, with a language switcher
- A help centre answering questions about safety, control and how many sessions people need
- Testimonials, including links to video testimonials
- A blog, “Everyday Reflections”
- Clear disclosure that Lily is a certified hypnotherapist, not a licensed healthcare professional
Design decisions
Why it looks and works this way
Start where the client is
People rarely search for “parts therapy”. They search for what they’re struggling with. Concern-based pathways meet them there.
Online from the first glance
The homepage hero is framed like a video call, so visitors instantly understand that sessions happen online, from home. Gold accents, dark and cream backgrounds and classic serif headings keep it feeling premium.
Transparent and responsible
The disclosure about Lily’s credentials is easy to find, which builds trust rather than undermining it.
Desktop and mobile
The website on every screen
Hover over the desktop view to scroll through the full homepage.
Services used
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